Why should your company advertise with NASCAR?

• NASCAR is one of the most attended and watched professional sports in the world.
• NASCAR is a premier sport in the U.S. and competes with all other professional leagues, including the NFL, NBA and MLB.
• NASCAR is the most popular motorsports series in the country.
• 2nd highest rated regular season televised sport in the U.S.*
• 3rd in licensed sales among all major U.S. sports.**
• 75 Million fans coast to coast.***
• Participation by more Fortune 500 companies than any other sport in the U.S.
• 6.7 million fans attended NASCAR NEXTEL Cup Series events in 2002
• 17 of the 20 highest attended sporting events in 2002 in the U.S. were NASCAR NEXTEL Cup Series events.
• A NASCAR NEXTEL Cup Series event attracts larger crowds than the Super Bowl, a World Series game and the NBA Finals game combined.
• The 10 month racing season is one of the longest of all U.S. major sports.
• 75 Million adults, 1/3 of the U.S. adult population are NASCAR fans.
• NASCAR fans have attractive demographics and have discretionary income.


*Regular season events     **License!     ***Ipos Reid, NASCAR Brand Review, 2001
  Source: Nielsen Media Research                        

Gender

• 60% Male / 40% Female

Age

• 32% of NASCAR fans are between the ages of 18-34 (100 index vs. U.S. pop)
• 58% of NASCAR fans are between the ages of 18-44 (109 index vs. U.S. pop)

  Income

• 42% of NASCAR fans earn $50,000+ per year (108 index vs. U.S. pop)

  Children / Families

• 40% of NASCAR fans have children under the age of 18 (111 index vs. U.S. pop)
  
  
• NASCAR fans are three times as likely to try and purchase NASCAR sponsors’ products and services.
• NASCAR fans are 94% more likely to have positive feelings about NASCAR sponsors
  

   

  Seasons: NFL (02-03) as of 12/1/02 NCS (2002), NBA (01-02), NBS (2002), MLB (2002), NHL (01-02), PGA (2002), IRL (2002), CART

A NASCAR team sponsorship has never been more valuable!